Anyone have any tips or tricks?!

1) Follow W3C standards for HTML, CSS, and WAI WCAG (Accessibility)
2) Use text for everything you can. Minimal image use for content. Avoid Flash and Javascript.
3) Use an XML Sitemap.
4) Try out the Google Webmaster tools to see what googlebot sees and experiment to manipulate what it sees to improve what you want to show.
5) Don't optimize for search engines. Optimize for users. Search engines are trying their best to emulate the user experience. Optimizing for search engines will only screw up the indexing technology in the long run.